Case Study Proposal Format Ford Motor Company Recalls on Ford Vehicles Essay

Case Study Proposal Format Ford Motor Company Recalls on Ford Vehicles - Essay Example As the sales increased, the recall issue arose and juggling the two between the limited dealers capacity, brought the sales for Lincoln MKZ down (Miller, 2014). The ford cars have been marred with a number of recalls over the recent tines for a number of problems. Ford recalled it 2013-14 c-max engine cars and escape due to software malfunctions that may delay the activation of the airbags. The company recalled 2013 Ford C-max energi in order to rectify the potential problem in a defective child lock installation in the rear door of the car. Ford also recalled 2013 Ford focus Electric and C-max vehicles because of the inability for the door chime to work when the driver’s door was open. Ford recalled 2013 C-Max hybrids because the lack of panoramic roofs did not make it compliant to the federal laws for protecting against vehicle head injuries. Ford also recalled 2012-13, Ford Edge due to the fire hazards that may result from the potential leaks from its 2.0 liter engines (Edmunds.com, 2014). These are just some of the recent recalls. Ford has a strong history of recalls for problems that range from assembly issues, defective components to non-compliance with state laws. The Ford escape is one major example that has been recalled 10 times for different reasons. This portrays the company’s inability to show consistency in offering perfect vehicles. The recurring nature of these recalls depict the fact that ford needs a strategic organizational overhaul to strengthen its key production department functions like quality control, product testing, compliance, assembly supervision actions etc. Alan Mulally, former CEO of Ford spoke at the automotive news world congress to voice his company’s challenges of increasing production, introducing innovative vehicles and delivering these launches on time (NAUGHTON, 2010). However the current Mark Fields faces is keeping the company’s image up, revamping its production line to rectify